There is tremendous value in simplicity, cohesiveness, and expressing a point of view that starts with your goals; communicating that outward also requires an understanding of – and empathy for – what the intended audience cares about.

That's what makes it meaningful.

Darcy Zimbrick is principal of Zimbrick Communications. She has more than 15 years of client and corporate communications experience working at Fortune 300 Companies, including American Express, Ameriprise Financial, and Wells Fargo.

As a model, we foster a one-to-one approach with clients and leverage a stable of experts to produce work collaboratively, effectively, and satisfactorily.