I “soft launched” a communications consultancy in April and am winding up for “hard launch” in September. It is the most challenging, yet interesting, thing I have ever undertaken (aside from parenting). I’ve been telling friends that it’s like a “self-induced-crash-masters-in-education whirlwind.” I dove, willingly, into business learning, renewing and refining skills, unleashing new skills and discovered a level of ethic, discipline and endurance that I forgot I was capable of undertaking.
During this time, between soft and hard launch, the biggest challenge for me was “brand,” for 2 reasons:
- I have always cringed at talking about myself. I got into communications to talk about other people, their ideas, new things, etc.
- The enormous challenge of defining what you do in such simple terms that people can find you on the internet to do business. It’s daunting. This is how my brain looks when I think about working with clients and prospective clients…
Narrowing that down to something “clickable” has been my biggest challenge. But it’s coming along.