December is always an interesting time for advertising creators and viewers. We at ZC love ads but have been DVR dependent for years and are forced to fast forward through commercials because of…well, convenience. But, being away from the DVR this week and dependent on live television our attention is on this year’s holiday ads. Herewith: a perception.
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In this interesting contrast, two companies took a similar idea in different directions. Watch:
Apple – “Misunderstood”
Hootsuite – “Happy Social Holidays”
One, from a content creator and content developer, evokes a “don’t judge” perception from a well cast quiet young man; the other, a platform, evokes a “balance” perception. Both effective.
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KMart – “Show Your Joe”
We have no words for this.
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JCPenney – “JCPenney Holiday Commercial 2013”
The title is as dull as the spot (as is the YouTube video title – seriously, JCP…).
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WestJet – “Christmas Miracle”
This video went viral. Many were moved. Many wept. However, does it pass the ultimate advertising/marketing test: do you remember the product/brand in the commercial? At one point, we thought it was a spot for Best Buy. #freeadvertising
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This time of year provides a bounty of advertising and marketing opportunities. What have been your favorites, what was effective to you and what are the “what leave you thinking” spots?